A few years back I suggested that NASCAR hold races on weeknights. My suggestion was promptly shot down by graveyard shifters unwilling to miss a race. Fast forward to 2012, and mainstream writers pick up on the notion of weeknight races after the Daytona 500 lists strong ratings on a Monday night following a rain delay and whatever you call the Montoya/Jet Dryer Incident. I've found the perfect venue to test weeknight racing: the Firecracker 400 Presented by Coke Zero with a Twist of Pepsi (herein Firecracker 400).
July 4 offers a good place for an experiment as most Americans will not be working. What is the TV competition like on July 4 anyway? Regular season baseball games, some concerts, and a hot dog eating contest! There is a market share to be had.
How do we shoehorn a weekday race into a weekend schedule? As a starting point I would like to reiterate a suggestion I had about the All Star Race last year: move it to the weekend before the Firecracker 400. This eliminates a day spent traveling for 99% of the teams, who will need that extra day with a short week. If July 4 should fall on a Wednesday, Thursday, Friday, or Saturday; the All Star Race would be held on the prior Saturday. If July 4 falls on Sunday, Monday, or Tuesday; the All Star Race would be held on the prior Sunday (not Saturday), and the July off-week will be moved to the Sunday after the Firecracker 400.
The biggest advantage is the simple fact that the July 4 race will be on July 4, not 3 days later. Nothing is more absurd than calling something July 4 weekend, when July 4 is a Wednesday. More people will travel to a race held on a holiday weekday because they'll need fewer days off from work to justify a long trip. Putting the Firecracker 400 back where it belongs is better for attendance, TV, and I bet the teams will it too (barring some kind of aversion to the beach).
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