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The Riding Write writes:
"What Makes Formula One Racing the Ultimate Motor Sport?"
Posted by Lil' Car on June 15, 2012
Viewed 168 times


Undoubtedly, Formula One racing is one of the most prestigious sports in the world, earning millions of viewers from all over the world. It is estimated that each year, these races capture the eyes of at least 600 million people worldwide! While the sport is already a source of adrenaline inspired excitement, the large audience base is a goldmine in terms of brand promotion.

The Formula One Grand Prix

The motorsport is governed by the FIA (Federation Internationale de l'Automobile) that also leads all car racing sports around the world, making F1 the most watched racing sport today. The name 'Formula' is derived from the method used by FIA to qualify vehicles and their drivers into the race. Formula One is unique from other racing sports as it includes two championship titles- one for drivers and another for automobile constructors.

Contrary to popular belief, Formula One is not a one-man sport but a team effort. Drivers of Formula One enjoy the fame that accompanies and are counted among the richest sportspersons in the world.

What is Formula One so popular?

What is it about Formula One racing that brings thousands to the racing circuit and has millions hooked to their television sets? Is it the incredibly aerodynamic cars, the world famous drivers, or perhaps the glamorous grid girls that add sizzle to the show? The answer is all of the above.

The commonest reason for the rising popularity of the motorsport event is the action itself. This fast paced and apparently death defying sport includes some of the best drivers in the world zipping through race tracks at over 220 mph! The state of the art aerodynamic designs of the low cars are made from lightweight carbon fibres but are capable to handling 5 G-forces and 18,000 rpm!

The glamorous side of Formula One

The popping of victory champagne, the after parties, the stunning festivities, and of course, the beautiful grid girls make any Formula One event all the more glamorous. While the race is definitely the highlight of the event, many enjoy the glamour quotient added by stunning promotional models. Being one of the most popular sports on the planet, the race is also a treasure trove for advertising.

Many car manufactures and racing events like Formula One and MotoGP take help of promotional models to retain the interest of the audience. Experienced promotional models are not just a treat to the eyes but also present the brand in an attractive manner. The importance of brand positioning and capturing the audience's attention is extremely important and grid models help you achieve just that. If you want to make your motor sport event a sure success, ensure that you pack a lot of excitement and glamour with the help of grid girls.

Penny is an expert associated withPit Lane Promotions
, a UK based company that provides promotional models for events like motorsports, promotions, exhibitions, product demonstrations. The company offers professional F1 grid girls
for events organised in England, Wales and Scotland.

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